博雅棋牌

新家电 点亮你我居家生活

2020-04-16 17:15

核心提示

JIANSHENFANGGUANMENMEICHUJIANSHEN?ZHINENGHUACHUANJI、JIAYONGTUOYUANYIMAIHUIJIA,JIANSHENDAKADONGQILAI。

BUSHANZHANGZUOFANZENMEBAN?KONGQIZHAGUO、WANNENGGUO、HUAFUBINGJI,ZHINENGJIADIANBANGMANG,PENGYOUQUANDE“CHUSHEN”DUOQILAI。

JINQI,“ZHAI”CHENGLEBUSHAORENDESHENGHUOZHUANGTAI,JIANJIETUIDONGLE“ZHAIJINGJI”XIANGGUANXINGYEDEKUAISUFAZHAN,JIADIANXINGYEJIUSHIQIZHONGZHIYI。KONGQIXIAODUJI、XIWANJI、WANNENGLIAOLIGUODENGYIPIJIADIANXIAOLIANGCHUXIANMINGXIANZENGZHANG。ZHUANJIAFENXI,JIADIANSHANGPINDEZOUQIAOTIXIANCHUXIAOFEIZHEDUIPINZHISHENGHUODEZHUIQIU。ZAIXIAOFEISHENGJIDABEIJINGXIA,PINZHIXIAOFEIJIANGCHENGWEIWEILAIXIAOFEIDEZHONGYAOFANGXIANG。

智能家电助力“中华小当家”

——京东平台电火锅成交额增长140%;苏宁2月份空气炸锅销售增长831%

BABAICAI、LUOBU、JINZHENGUXIHAO,NACHUCONGDIANSHANGPINGTAISHANGMAIHAODEFEINIUJUANHEYUDOUFU,WANGWANNENGGUOLIDAORUZHENKONGBAOZHUANGDEHUOGUODILIAO,JIAMANSHUI,DENGSHUIZHUKAIYICIFANGRUSHICAI,YIDUNMEIWEIDEZIZHIHUOGUOJIUWANCHENGLE。

LISIYINGSHIYIMINGHUOGUOAIHAOZHE,XINGUANFEIYANYIQINGFASHENGHOU,HUOGUODIANQUBUCHENG,ZHINENGZIJIZAIJIAZUO。WEICI,TATEDIZAIWANGSHANGMAILEYITAIWANGHONGWANNENGGUO,JINENGZHUHUOGUO,YOUNENGSHAOKAO、ZHENGJIDANGENG。

XIANGLISIYINGYIYANG,HENDUORENZHAIZAIJIA,FENFENBIANSHEN“ZHONGHUAXIAODANGJIA”,SHUNBIANDAIHUOLEYIBOXINCHAOCHUFANGXIAOJIADIAN。

“CONGLAIMEIZAICHUFANGDAIGUOZHEIMEZHANGSHIJIAN,YIQIANDINGDUOZHUWANMIAN、ZHUGESHUIJIAO,XIANZAIWOXUEHUILEZUOJIDANGUANBING、CONGYOUBANMIAN、HUPIJIANJIAO、SHUIZHUROUPIAN……BUSHIWOSHUIPINGYOUDUOGAO,XIANZAIGEZHONGXIAOJIADIANZHENDEHENZHINENG,CAOZUOJIANDANYOUHAOYONG,ZHONGSHIXISHIDEDOUNENGZUO,WOYEYOUXIANGYANGDEZUOPINFAPENGYOUQUANLE。”“BEIPIAO”LE7NIANDEWANGYEBIAOSHI。

JIZHEDIAOCHAFAXIAN,TAOBAOPINGTAISHANG,YIKUANKONGQIZHAGUOYUEXIAO3.3WANJIAN;YIKUANPOBIJIYUEXIAOCHAO2WANJIAN;YIKUANDUOGONGNENGLIAOLIGUOYUEXIAOCHAO1WANJIAN。JINGDONGJIADIANSHUJUXIANSHI,2YUEZHIJIN,DIANHUOGUOCHENGJIAOETONGBIZENGZHANG140%;SUNINGSHUJUXIANSHI,2YUEFEN,KONGQIZHAGUOHEDIANKAOXIANGXIAOSHOUFENBIEZENGZHANG831%HE199%;AOWEIYUNWANGSHUJUXIANSHI,1YUEFEN,POBIJIZAIXIANSHANGQUDAOSHIXIAN20.01YIYUANXIAOSHOUE,TONGBIZENGZHANG26.11%。

HUOLEDEBUJINSHICHUFANGJIADIAN。WEISHENGXIAODULEIJIADIANYECHENGWEIFANGYIQIJIANXIAOLIANGZENGZHANGZUIKUAIDEPINLEIZHIYI。SUNINGSHUJUXIANSHI,XIAODUJUXIAOLIANGTONGBIZENGZHANG205%,XIWANJISOUSUOLIANGTONGBIZENGZHANG283%,BIGUAXINFENGJIXINFENGXITONGTONGBIXIAOSHOUZENGZHANG304%。

1YUE,JIAZHUBEIJINGDEZHENYUNGANMANGGOUZHILEYITAIZUIXINKUANKONGQIXIAODUJI。“YUANXIANJIALIYOUYITAIKONGQIJINGHUAQI,ZHUYAOSHIDONGTIANYONGLAICHUWUMAIDE。YIQINGBAOFAZHIHOU,WOKANDAOZHEIGEKONGQIXIAODUJIJIKEYIJIASHI、CHUMAI,HAIKEYIQUCHUKONGQIZHONGDEDUOZHONGBINGJUN,JIULIKEXIALEDAN。ZUIJINMEITIAN24XIAOSHIKAIZHE,XINLITASHIBUSHAO。”ZAITAKANLAI,DENGYIQINGGUOQULE,ZHEIKUANJIQIYEHUIJIXUYONG,“GANJUESHINEIKONGQIGENGQINGXINLE,DUIJIANKANGYOUHAOCHU。”

JIAYONGJIANSHENLEIDEDIANQIYESHOUDAOXIAOFEIZHEHUANYING。“YIQIANJUEDEJIALIFANGTAIPAOBUJITAIZHANDIFANGYOUTAICHAO,SHANGGEYUEWANGSHANGYIKANCAIFAXIAN,ZAOJIUYOUKEZHEDIEYOUJINGYINDEJIAYONGPAOBUJILE,JIAGEBUSUANTAIGUI,GANGXIADANLEYITAI。”SHANGHAIJUMINSUNNVSHISHUO。

“ZHEITAIZHINENGHUACHUANJIZAOJIUGUANZHULE,FANGYIQIJIANZAIJIADAIZHE,XIANGZHEDUANLIANDUANLIANSHENTIBEI,JIUXIADANLE,DIANJIAHAISONGLEDIANDONGJINGSHUIQIHEiPadZHIJIA。YONGDEHENSHUNSHOU,XIWANGNENGJIANCHIXIAQU,DUANLIANCHUYIGEHAOSHENTI、HAOSHENCAI,YERANGZIJIZAIZHEIGEQIJIANYOUSUOSHOUHUO。”BEIJINGGUNIANGLIMENGMEITIANDOUZAIJIAZUOYUNDONG。

BAOJIANLEIJIADIANTONGYANGREXIAO。DUOJIADIANSHANGPINGTAIDEXINXIXIANSHI,JINQIYANBUANMOYI、TOUJINGANMOYIDENGSHANGPINXIAOLIANGKUAISUZENGZHANG。

新消费场景催生新需求

——新型家电线上卖,让消费者把餐馆、健身房、KTV统统“搬”回家

FANGYIQIJIAN,GELEIXIAOXINGJIADIANWEIHEWANGQILAI?

ZHUANJIAFENXI,“ZHAI”JIAQIJIAN,RENMENDESHENGHUOXUQIUBINGMEIYOUJIANSHAO,ERSHIBACANGUAN、JIANSHENFANG、DIANYINGYUAN、KTVDENGTONGTONGBANJINJIALI,XINDEXIAOFEICHANGJINGCHANSHENGLEXINDEXIAOFEIXUQIU。

“JINQIXIAOFEIZUIDADETEDIANJIUSHI‘ZHAIJINGJI’XIANGGUANDEXIAOFEIZENGZHANGBIJIAOMINGXIAN。”ZHONGGUOMAOCUHUIYANJIUYUANGUOJIMAOYIYANJIUBUZHURENZHAOPINGDUIBENBAOJIZHEBIAOSHI。ERJIADIANXINGYEZISHENTEDIANYUFANGYIQIJIANDEXIAOFEIXUQIUGANGHAOWENHE。ZHAOPINGFENXI,JIADIANSHIJUJIASHENGHUODEZHONGYAOZAITI。WULUNSHICHUANTONGDEDAJIADIANHAISHIXINXINGDEXIAOJIADIAN,DOUKEYITIGONGRENMENJUJIASHENGHUODEWENHUAYULEXIANGGUANHUODONG,YINCICHENGWEIFANGYIQIJIAN“ZHAI”SHENGHUODEBIBEIGONGJU。

“SHOUYIQINGYINGXIANG,XIAOFEIZHEJIAOZHANGSHIJIANLIUZAIJIAZHONG,DADAZENGJIALEXIAOFEIZHEYUJIADIANCHANPINDEHUDONGPINLV,HUIYOUCIZENGJIACHANPINHUANXINDEXUQIU,BINGCIJIDUIXIEZHUPENGRENDEXINXINGCHUFANGXIAOJIADIANHEJIEFANGJIAWULEICHANPINDEXUQIU,RUZHENGKAOXIANG、XIWANJI、ZHENGQITUOBADENG。CIWAI,XIAOFEIZHEJIANKANGGUANNIANTISHENGMINGXIAN,JUYOU‘JIANKANG、QINGJIE’DENGTEDIANDEJIADIANCHANPINZAIJINQISHOUGENGDUOGUANZHU,LIRUXIAODUJU、XIWANJI、JINGHUAQI、JINGSHUIQI、JUYOUJIANKANGXIHUOGANYIGONGNENGDEXIYIJIDENG。”ZHONGGUOJIADIANXIEHUIXIANGGUANFUZERENJIESHOUBENBAOJIZHECAIFANGSHIBIAOSHI。

XIANSHANGXIAOSHOUQUDAODETONGCHANG,WEIJIADIANXIAOFEITIGONGLEBIANLI。YIFANGMIAN,BULUNDAJIADIANHAISHIXIAOJIADIAN,DALIANGZAIDIANSHANGPINGTAIXIAOSHOU。SHUJUXIANSHI,2019NIANZHONGGUOJIADIANLINGSHOUQUDAOXIANSHANGXIANXIARONGHEZHISHIMINGXIAN,QUANNIANXIANSHANGJIADIANCHANPINLINGSHOUE3668YIYUAN,TONGBIZENGZHANG11.6%,XIANSHANGZHANZHENGTIJIADIANSHICHANGLINGSHOUEGUIMODEBIZHONGDA41.17%。TEBIESHIYIXIEXINXING、XIFENDEXIAOJIADIAN,ZHUYAOZAIXIANSHANGTUIGUANG,FANGYIQIJIANHAITONGGUOWANGHONGZHIBODAIHUO,SHIXIAOFEIZHEZUBUCHUHUYENENGJINGXINTIAOXUAN。LINGYIFANGMIAN,GEDACHENGSHIDEKUAIDIYIZHIMEIYOUWANQUANTINGBAI,BINGQIEZAI2YUEZHONGXUNQIQUANMIANFUGONG,BASHANGPINJIAOKUAIDISONGDAOXIAOFEIZHESHOUZHONG。

CONGGONGJIJIAODUKAN,JINNIANLAI,ZAICHANYEXIAOFEISHUANGSHENGJIDEQUSHIXIA,JIADIANQIYEKAIFALEYIPIXINXINGXIAOJIADIAN,POBIJI、KAFEIJI、YANGSHENGHU、DUOGONGNENGLIAOLIJI……XIAOJIADIANSHICHANGKONGJIANDA、PINLEIFENGFU、DANJIADI、MIANANZHUANG,BENSHENCHUYUSHICHANGKUOZHANJIEDUAN。ERZUIJINDALIANGJUMIN“ZHAI”ZAIJIAZHONG,ZHENGHAOFAXIANLEZHEIXIEXINSHANGPIN,SHIXIANLEGONGJIYUXUQIUDEDUIJIE。

品质生活将成为消费方向

——抗疫使消费者更关注健康、更追求品质,这将带动品质消费的扩大,促进消费升级

XINKUANJIADIANDEREMAI,TIXIANCHURENMENDUIPINZHISHENGHUODEZHUIQIU。

2YUE18RILINGDIAN,ZHENYUNQIANGGOULEYITAI5399YUANDEDULISHIXIWANJI。“ZHIQIANYUYUEDESHIHOUJIUFAXIANJINGRANYOU5WANRENYUYUELEZHEIKUANXIWANJI。18HAOPINGTAIYOUHUODONG,KEYIBIANYI200KUAIQIAN,WOPAQIANGBUDAOHAITEDIDINGLENAOZHONG。”CHULEXIWANJI,TAHAIMAILEYITAI3000YUANDEXIAOBINGXIANGFANGZAIKETING,ZHUANMENWEILEFANGZHISHUIGUOHEYINLIAO。

RUJIN,XIANGXIWANJIZHEIZHONGNENGGOUTISHENGSHENGHUOPINZHIQIEJIAGEBUSUANBIANYIDEJIADIANYUELAIYUESHOUDAOXIAOFEIZHEQINGLAI。ZHONGGUODIANZIXINXICHANYEFAZHANYANJIUYUANRIQIANFABU《2019NIANZHONGGUOJIADIANSHICHANGBAOGAO》ZHICHU,XIAOFEISHENGJISHI2019NIANZHONGGUOJIADIANXINGYESHICHANGDEYIDATEDIAN,4KDIANSHIZHANDIANSHILINGSHOUEDE85%,YIJINENGXIAOKONGDIAOCHANPINZHANKONGDIAOLINGSHOUEDE59.2%,1.1WANYUANYISHANGGAODUANBINGXIANGLINGSHOUEZENGSUDA17.4%;4000ZHI9000YUANSHIXIAOFEIZHEDUIXIWANJIJIESHOUCHENGDUZUIGAODEJIAGEDUAN,4000YUANYINEICHANPINDELINGSHOUEZHANBIBUZU15%;YIJINENGXIAOCHANPINZHANJUXIYIJISHICHANGJUEDUIZHULIU,LINGSHOUEFENEDADAO87.4%。

ZHAOPINGBIAOSHI,DANGQIANXIAOFEISHENGJITIXIANWEIPINZHIHUA、PINPAIHUAHEPINWEIXIAOFEISANDATEDIAN。XIAOJIADIANGANGHAOSHIPINZHISHENGHUODEZHONGYAODAIBIAOHEZHONGYAOZAITI。“PINZHISHIYOUXIJIEJUEDINGDE,GESHIGEYANGDEXIAOJIADIANNENGGOUMANZURENMENZAIRICHANGSHENGHUOBUTONGCHANGJINGZHONGDUIYUJIADIANDEXUQIU,ERQIEYOUYUXIAOJIADIANPINLEIQIANCHAWANBIE、PINPAIYEDUO,TONGGUODUIXIAOJIADIANDEXIAOFEINENGGOUTIXIANCHUGERENDEPINWEI。XIAOJIADIANBUSHIYINYIQINGCHANSHENGDEXINFENGKOU,ERSHIXIAOFEISHENGJIDEJIEGUO,YUXIAOFEISHENGJIXIANGGUANDECHANPINDOUZENGZHANGXUNMENG。”

ZHAOPINGFENXI,YIQINGHUIJIAKUAIXIAOFEIJIEGOUSHENGJIDEBUFA,KANGYISHIRENMENGENGJIAGUANZHUJIANKANGWENTI,GENGJIAZHENAISHENGHUO。WEILEGAISHANSHENGHUOPINZHI,WULUNSHIPINZHISHANGPIN、PINZHIFUWUDOUHUIBIZHIQIANGENGSHOUHUANYING,WEILAIPINZHIXIAOFEIJIANGHUICHENGWEIXIAOFEISHENGJIDEZHONGYAOFANGXIANG。

消费行业的这些新变化是否“昙花一现”?

“YIQINGGAIBIANLERENMENDEXIAOFEILINIAN,RENMENGENGJIAYUANYIGOUMAIFUHEXINXIAOFEILINIANDECHANPIN,LIRUNENGGOUCUJINJIANKANGDESHANGPINHEKOUZHAO、XIAODUYE、XISHOUYEDENGGONGGONGWEISHENGYONGPINXUQIUZAIYIQINGGUOHOUYIRANHUIGAOYUYIQINGFASHENGQIAN。QICI,XIANSHANGGOUWUXIGUANYIJINGYANGCHENG,YITUODIANSHANGPINGTAISUOXINGCHENGDEXINXINGXIAOFEIJIANGHUIYINGLAIXINDEZENGZHANGKONGJIAN。YINCI,WORENWEIZHEIXIEXINBIANHUAZAIYIQINGJIESHUHOUHAIJIANGCHIXUXIAQU。”

“JIADIANSHIGANGXULEICHANPIN,JIADIANCHANYEJUYOUHENQIANGDERENXING。ZHANGQILAIKAN,ZHONGGUOJIADIANQIYEJIN10NIANJILEIHEXINGCHENGDEQUANQIUHUAYOUSHIYIJINGFEICHANGMINGXIAN。TEBIESHIYIXIEJUYOUQUANQIUHUAZHANLVEYISHIDEQIYE,TAMENTIQIANDEBUJUJIANGWEIQIYEYINGDUIWEIJIHEKECHIXUFAZHANDAILAIBAOZHANG。CIWAI,JIADIANCHANYEYESHIGAODUSHICHANGHUADECHANYE,SHIZHONGYIXIAOFEIZHE、YISHICHANGWEIDAOXIANG,YANFAMANZUXIAOFEIXUQIUDECHANPIN。ZAIXIAOSHOUMOSHI、QUDAOFAZHANZHONG,YEYIZHITANJIUXIAOFEIXUQIU。JIADIANCHANYEBULUNSHIZAIJISHUCHUANGXINHAISHIMOSHICHUANGXIN、QUDAOCHUANGXINDENGSHANG,YIZHIBAOCHIQIANJINDONGLI。ZHEIZHONGCHUANGXINDONGLICHIXUCUNZAI,BUHUIYINWEIYIQINGYINGXIANGDAILAIBENZHISHANGDEGAIBIAN。”ZHONGGUOJIADIANXIEHUIXIANGGUANFUZERENBIAOSHI。

据人民网

编辑: 田戈   责任编辑:李瑾瑜

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新家电 点亮你我居家生活
2020-04-16 17:15       我要评论 

核心提示

JIANSHENFANGGUANMENMEICHUJIANSHEN?ZHINENGHUACHUANJI、JIAYONGTUOYUANYIMAIHUIJIA,JIANSHENDAKADONGQILAI。

BUSHANZHANGZUOFANZENMEBAN?KONGQIZHAGUO、WANNENGGUO、HUAFUBINGJI,ZHINENGJIADIANBANGMANG,PENGYOUQUANDE“CHUSHEN”DUOQILAI。

JINQI,“ZHAI”CHENGLEBUSHAORENDESHENGHUOZHUANGTAI,JIANJIETUIDONGLE“ZHAIJINGJI”XIANGGUANXINGYEDEKUAISUFAZHAN,JIADIANXINGYEJIUSHIQIZHONGZHIYI。KONGQIXIAODUJI、XIWANJI、WANNENGLIAOLIGUODENGYIPIJIADIANXIAOLIANGCHUXIANMINGXIANZENGZHANG。ZHUANJIAFENXI,JIADIANSHANGPINDEZOUQIAOTIXIANCHUXIAOFEIZHEDUIPINZHISHENGHUODEZHUIQIU。ZAIXIAOFEISHENGJIDABEIJINGXIA,PINZHIXIAOFEIJIANGCHENGWEIWEILAIXIAOFEIDEZHONGYAOFANGXIANG。

智能家电助力“中华小当家”

——京东平台电火锅成交额增长140%;苏宁2月份空气炸锅销售增长831%

BABAICAI、LUOBU、JINZHENGUXIHAO,NACHUCONGDIANSHANGPINGTAISHANGMAIHAODEFEINIUJUANHEYUDOUFU,WANGWANNENGGUOLIDAORUZHENKONGBAOZHUANGDEHUOGUODILIAO,JIAMANSHUI,DENGSHUIZHUKAIYICIFANGRUSHICAI,YIDUNMEIWEIDEZIZHIHUOGUOJIUWANCHENGLE。

LISIYINGSHIYIMINGHUOGUOAIHAOZHE,XINGUANFEIYANYIQINGFASHENGHOU,HUOGUODIANQUBUCHENG,ZHINENGZIJIZAIJIAZUO。WEICI,TATEDIZAIWANGSHANGMAILEYITAIWANGHONGWANNENGGUO,JINENGZHUHUOGUO,YOUNENGSHAOKAO、ZHENGJIDANGENG。

XIANGLISIYINGYIYANG,HENDUORENZHAIZAIJIA,FENFENBIANSHEN“ZHONGHUAXIAODANGJIA”,SHUNBIANDAIHUOLEYIBOXINCHAOCHUFANGXIAOJIADIAN。

“CONGLAIMEIZAICHUFANGDAIGUOZHEIMEZHANGSHIJIAN,YIQIANDINGDUOZHUWANMIAN、ZHUGESHUIJIAO,XIANZAIWOXUEHUILEZUOJIDANGUANBING、CONGYOUBANMIAN、HUPIJIANJIAO、SHUIZHUROUPIAN……BUSHIWOSHUIPINGYOUDUOGAO,XIANZAIGEZHONGXIAOJIADIANZHENDEHENZHINENG,CAOZUOJIANDANYOUHAOYONG,ZHONGSHIXISHIDEDOUNENGZUO,WOYEYOUXIANGYANGDEZUOPINFAPENGYOUQUANLE。”“BEIPIAO”LE7NIANDEWANGYEBIAOSHI。

JIZHEDIAOCHAFAXIAN,TAOBAOPINGTAISHANG,YIKUANKONGQIZHAGUOYUEXIAO3.3WANJIAN;YIKUANPOBIJIYUEXIAOCHAO2WANJIAN;YIKUANDUOGONGNENGLIAOLIGUOYUEXIAOCHAO1WANJIAN。JINGDONGJIADIANSHUJUXIANSHI,2YUEZHIJIN,DIANHUOGUOCHENGJIAOETONGBIZENGZHANG140%;SUNINGSHUJUXIANSHI,2YUEFEN,KONGQIZHAGUOHEDIANKAOXIANGXIAOSHOUFENBIEZENGZHANG831%HE199%;AOWEIYUNWANGSHUJUXIANSHI,1YUEFEN,POBIJIZAIXIANSHANGQUDAOSHIXIAN20.01YIYUANXIAOSHOUE,TONGBIZENGZHANG26.11%。

HUOLEDEBUJINSHICHUFANGJIADIAN。WEISHENGXIAODULEIJIADIANYECHENGWEIFANGYIQIJIANXIAOLIANGZENGZHANGZUIKUAIDEPINLEIZHIYI。SUNINGSHUJUXIANSHI,XIAODUJUXIAOLIANGTONGBIZENGZHANG205%,XIWANJISOUSUOLIANGTONGBIZENGZHANG283%,BIGUAXINFENGJIXINFENGXITONGTONGBIXIAOSHOUZENGZHANG304%。

1YUE,JIAZHUBEIJINGDEZHENYUNGANMANGGOUZHILEYITAIZUIXINKUANKONGQIXIAODUJI。“YUANXIANJIALIYOUYITAIKONGQIJINGHUAQI,ZHUYAOSHIDONGTIANYONGLAICHUWUMAIDE。YIQINGBAOFAZHIHOU,WOKANDAOZHEIGEKONGQIXIAODUJIJIKEYIJIASHI、CHUMAI,HAIKEYIQUCHUKONGQIZHONGDEDUOZHONGBINGJUN,JIULIKEXIALEDAN。ZUIJINMEITIAN24XIAOSHIKAIZHE,XINLITASHIBUSHAO。”ZAITAKANLAI,DENGYIQINGGUOQULE,ZHEIKUANJIQIYEHUIJIXUYONG,“GANJUESHINEIKONGQIGENGQINGXINLE,DUIJIANKANGYOUHAOCHU。”

JIAYONGJIANSHENLEIDEDIANQIYESHOUDAOXIAOFEIZHEHUANYING。“YIQIANJUEDEJIALIFANGTAIPAOBUJITAIZHANDIFANGYOUTAICHAO,SHANGGEYUEWANGSHANGYIKANCAIFAXIAN,ZAOJIUYOUKEZHEDIEYOUJINGYINDEJIAYONGPAOBUJILE,JIAGEBUSUANTAIGUI,GANGXIADANLEYITAI。”SHANGHAIJUMINSUNNVSHISHUO。

“ZHEITAIZHINENGHUACHUANJIZAOJIUGUANZHULE,FANGYIQIJIANZAIJIADAIZHE,XIANGZHEDUANLIANDUANLIANSHENTIBEI,JIUXIADANLE,DIANJIAHAISONGLEDIANDONGJINGSHUIQIHEiPadZHIJIA。YONGDEHENSHUNSHOU,XIWANGNENGJIANCHIXIAQU,DUANLIANCHUYIGEHAOSHENTI、HAOSHENCAI,YERANGZIJIZAIZHEIGEQIJIANYOUSUOSHOUHUO。”BEIJINGGUNIANGLIMENGMEITIANDOUZAIJIAZUOYUNDONG。

BAOJIANLEIJIADIANTONGYANGREXIAO。DUOJIADIANSHANGPINGTAIDEXINXIXIANSHI,JINQIYANBUANMOYI、TOUJINGANMOYIDENGSHANGPINXIAOLIANGKUAISUZENGZHANG。

新消费场景催生新需求

——新型家电线上卖,让消费者把餐馆、健身房、KTV统统“搬”回家

FANGYIQIJIAN,GELEIXIAOXINGJIADIANWEIHEWANGQILAI?

ZHUANJIAFENXI,“ZHAI”JIAQIJIAN,RENMENDESHENGHUOXUQIUBINGMEIYOUJIANSHAO,ERSHIBACANGUAN、JIANSHENFANG、DIANYINGYUAN、KTVDENGTONGTONGBANJINJIALI,XINDEXIAOFEICHANGJINGCHANSHENGLEXINDEXIAOFEIXUQIU。

“JINQIXIAOFEIZUIDADETEDIANJIUSHI‘ZHAIJINGJI’XIANGGUANDEXIAOFEIZENGZHANGBIJIAOMINGXIAN。”ZHONGGUOMAOCUHUIYANJIUYUANGUOJIMAOYIYANJIUBUZHURENZHAOPINGDUIBENBAOJIZHEBIAOSHI。ERJIADIANXINGYEZISHENTEDIANYUFANGYIQIJIANDEXIAOFEIXUQIUGANGHAOWENHE。ZHAOPINGFENXI,JIADIANSHIJUJIASHENGHUODEZHONGYAOZAITI。WULUNSHICHUANTONGDEDAJIADIANHAISHIXINXINGDEXIAOJIADIAN,DOUKEYITIGONGRENMENJUJIASHENGHUODEWENHUAYULEXIANGGUANHUODONG,YINCICHENGWEIFANGYIQIJIAN“ZHAI”SHENGHUODEBIBEIGONGJU。

“SHOUYIQINGYINGXIANG,XIAOFEIZHEJIAOZHANGSHIJIANLIUZAIJIAZHONG,DADAZENGJIALEXIAOFEIZHEYUJIADIANCHANPINDEHUDONGPINLV,HUIYOUCIZENGJIACHANPINHUANXINDEXUQIU,BINGCIJIDUIXIEZHUPENGRENDEXINXINGCHUFANGXIAOJIADIANHEJIEFANGJIAWULEICHANPINDEXUQIU,RUZHENGKAOXIANG、XIWANJI、ZHENGQITUOBADENG。CIWAI,XIAOFEIZHEJIANKANGGUANNIANTISHENGMINGXIAN,JUYOU‘JIANKANG、QINGJIE’DENGTEDIANDEJIADIANCHANPINZAIJINQISHOUGENGDUOGUANZHU,LIRUXIAODUJU、XIWANJI、JINGHUAQI、JINGSHUIQI、JUYOUJIANKANGXIHUOGANYIGONGNENGDEXIYIJIDENG。”ZHONGGUOJIADIANXIEHUIXIANGGUANFUZERENJIESHOUBENBAOJIZHECAIFANGSHIBIAOSHI。

XIANSHANGXIAOSHOUQUDAODETONGCHANG,WEIJIADIANXIAOFEITIGONGLEBIANLI。YIFANGMIAN,BULUNDAJIADIANHAISHIXIAOJIADIAN,DALIANGZAIDIANSHANGPINGTAIXIAOSHOU。SHUJUXIANSHI,2019NIANZHONGGUOJIADIANLINGSHOUQUDAOXIANSHANGXIANXIARONGHEZHISHIMINGXIAN,QUANNIANXIANSHANGJIADIANCHANPINLINGSHOUE3668YIYUAN,TONGBIZENGZHANG11.6%,XIANSHANGZHANZHENGTIJIADIANSHICHANGLINGSHOUEGUIMODEBIZHONGDA41.17%。TEBIESHIYIXIEXINXING、XIFENDEXIAOJIADIAN,ZHUYAOZAIXIANSHANGTUIGUANG,FANGYIQIJIANHAITONGGUOWANGHONGZHIBODAIHUO,SHIXIAOFEIZHEZUBUCHUHUYENENGJINGXINTIAOXUAN。LINGYIFANGMIAN,GEDACHENGSHIDEKUAIDIYIZHIMEIYOUWANQUANTINGBAI,BINGQIEZAI2YUEZHONGXUNQIQUANMIANFUGONG,BASHANGPINJIAOKUAIDISONGDAOXIAOFEIZHESHOUZHONG。

CONGGONGJIJIAODUKAN,JINNIANLAI,ZAICHANYEXIAOFEISHUANGSHENGJIDEQUSHIXIA,JIADIANQIYEKAIFALEYIPIXINXINGXIAOJIADIAN,POBIJI、KAFEIJI、YANGSHENGHU、DUOGONGNENGLIAOLIJI……XIAOJIADIANSHICHANGKONGJIANDA、PINLEIFENGFU、DANJIADI、MIANANZHUANG,BENSHENCHUYUSHICHANGKUOZHANJIEDUAN。ERZUIJINDALIANGJUMIN“ZHAI”ZAIJIAZHONG,ZHENGHAOFAXIANLEZHEIXIEXINSHANGPIN,SHIXIANLEGONGJIYUXUQIUDEDUIJIE。

品质生活将成为消费方向

——抗疫使消费者更关注健康、更追求品质,这将带动品质消费的扩大,促进消费升级

XINKUANJIADIANDEREMAI,TIXIANCHURENMENDUIPINZHISHENGHUODEZHUIQIU。

2YUE18RILINGDIAN,ZHENYUNQIANGGOULEYITAI5399YUANDEDULISHIXIWANJI。“ZHIQIANYUYUEDESHIHOUJIUFAXIANJINGRANYOU5WANRENYUYUELEZHEIKUANXIWANJI。18HAOPINGTAIYOUHUODONG,KEYIBIANYI200KUAIQIAN,WOPAQIANGBUDAOHAITEDIDINGLENAOZHONG。”CHULEXIWANJI,TAHAIMAILEYITAI3000YUANDEXIAOBINGXIANGFANGZAIKETING,ZHUANMENWEILEFANGZHISHUIGUOHEYINLIAO。

RUJIN,XIANGXIWANJIZHEIZHONGNENGGOUTISHENGSHENGHUOPINZHIQIEJIAGEBUSUANBIANYIDEJIADIANYUELAIYUESHOUDAOXIAOFEIZHEQINGLAI。ZHONGGUODIANZIXINXICHANYEFAZHANYANJIUYUANRIQIANFABU《2019NIANZHONGGUOJIADIANSHICHANGBAOGAO》ZHICHU,XIAOFEISHENGJISHI2019NIANZHONGGUOJIADIANXINGYESHICHANGDEYIDATEDIAN,4KDIANSHIZHANDIANSHILINGSHOUEDE85%,YIJINENGXIAOKONGDIAOCHANPINZHANKONGDIAOLINGSHOUEDE59.2%,1.1WANYUANYISHANGGAODUANBINGXIANGLINGSHOUEZENGSUDA17.4%;4000ZHI9000YUANSHIXIAOFEIZHEDUIXIWANJIJIESHOUCHENGDUZUIGAODEJIAGEDUAN,4000YUANYINEICHANPINDELINGSHOUEZHANBIBUZU15%;YIJINENGXIAOCHANPINZHANJUXIYIJISHICHANGJUEDUIZHULIU,LINGSHOUEFENEDADAO87.4%。

ZHAOPINGBIAOSHI,DANGQIANXIAOFEISHENGJITIXIANWEIPINZHIHUA、PINPAIHUAHEPINWEIXIAOFEISANDATEDIAN。XIAOJIADIANGANGHAOSHIPINZHISHENGHUODEZHONGYAODAIBIAOHEZHONGYAOZAITI。“PINZHISHIYOUXIJIEJUEDINGDE,GESHIGEYANGDEXIAOJIADIANNENGGOUMANZURENMENZAIRICHANGSHENGHUOBUTONGCHANGJINGZHONGDUIYUJIADIANDEXUQIU,ERQIEYOUYUXIAOJIADIANPINLEIQIANCHAWANBIE、PINPAIYEDUO,TONGGUODUIXIAOJIADIANDEXIAOFEINENGGOUTIXIANCHUGERENDEPINWEI。XIAOJIADIANBUSHIYINYIQINGCHANSHENGDEXINFENGKOU,ERSHIXIAOFEISHENGJIDEJIEGUO,YUXIAOFEISHENGJIXIANGGUANDECHANPINDOUZENGZHANGXUNMENG。”

ZHAOPINGFENXI,YIQINGHUIJIAKUAIXIAOFEIJIEGOUSHENGJIDEBUFA,KANGYISHIRENMENGENGJIAGUANZHUJIANKANGWENTI,GENGJIAZHENAISHENGHUO。WEILEGAISHANSHENGHUOPINZHI,WULUNSHIPINZHISHANGPIN、PINZHIFUWUDOUHUIBIZHIQIANGENGSHOUHUANYING,WEILAIPINZHIXIAOFEIJIANGHUICHENGWEIXIAOFEISHENGJIDEZHONGYAOFANGXIANG。

消费行业的这些新变化是否“昙花一现”?

“YIQINGGAIBIANLERENMENDEXIAOFEILINIAN,RENMENGENGJIAYUANYIGOUMAIFUHEXINXIAOFEILINIANDECHANPIN,LIRUNENGGOUCUJINJIANKANGDESHANGPINHEKOUZHAO、XIAODUYE、XISHOUYEDENGGONGGONGWEISHENGYONGPINXUQIUZAIYIQINGGUOHOUYIRANHUIGAOYUYIQINGFASHENGQIAN。QICI,XIANSHANGGOUWUXIGUANYIJINGYANGCHENG,YITUODIANSHANGPINGTAISUOXINGCHENGDEXINXINGXIAOFEIJIANGHUIYINGLAIXINDEZENGZHANGKONGJIAN。YINCI,WORENWEIZHEIXIEXINBIANHUAZAIYIQINGJIESHUHOUHAIJIANGCHIXUXIAQU。”

“JIADIANSHIGANGXULEICHANPIN,JIADIANCHANYEJUYOUHENQIANGDERENXING。ZHANGQILAIKAN,ZHONGGUOJIADIANQIYEJIN10NIANJILEIHEXINGCHENGDEQUANQIUHUAYOUSHIYIJINGFEICHANGMINGXIAN。TEBIESHIYIXIEJUYOUQUANQIUHUAZHANLVEYISHIDEQIYE,TAMENTIQIANDEBUJUJIANGWEIQIYEYINGDUIWEIJIHEKECHIXUFAZHANDAILAIBAOZHANG。CIWAI,JIADIANCHANYEYESHIGAODUSHICHANGHUADECHANYE,SHIZHONGYIXIAOFEIZHE、YISHICHANGWEIDAOXIANG,YANFAMANZUXIAOFEIXUQIUDECHANPIN。ZAIXIAOSHOUMOSHI、QUDAOFAZHANZHONG,YEYIZHITANJIUXIAOFEIXUQIU。JIADIANCHANYEBULUNSHIZAIJISHUCHUANGXINHAISHIMOSHICHUANGXIN、QUDAOCHUANGXINDENGSHANG,YIZHIBAOCHIQIANJINDONGLI。ZHEIZHONGCHUANGXINDONGLICHIXUCUNZAI,BUHUIYINWEIYIQINGYINGXIANGDAILAIBENZHISHANGDEGAIBIAN。”ZHONGGUOJIADIANXIEHUIXIANGGUANFUZERENBIAOSHI。

据人民网

编辑: 田戈   责任编辑:李瑾瑜
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